NEWS

Be The Game™ launched on December 11, 2008. We are excited to share our vision with all minor sports organizations across North America through the years to come. We will post our adventures and news on this page. Thank you again for your support.

~ Joe Drexler

Click here to read the article in the Toronto Sun!!

Get ready for the party of summer 2009 and it’s FREE - no admission charge for a superb day of Fun in the Sun! The Corporation of the Town of Oakville and the merchants of the Bronte Business Improvement Area invite you to Oakville’s Canada Day Celebration on Wednesday, July 1st.  in beautiful Bronte Village and harbour (southwest Oakville) on Lake Ontario. Read More

Be The Game™ Sportswear Inc. is so VERY proud to announce our affiliation with The Leukemia & Lymphoma Society of Canada. Our Be The Cure™ line of products with their specific ribbon will be for sale through our online store and their website as well. All of the Provincial offices across Canada for the Leukeima Society will benefit from this ongoing fundraiser as we will track purchases by province online and funding will be transferred to each office via the Toronto chapter. $8.00 from each t-shirt will go directly to the cause! Feel great knowing your purchase is MAKING A DIFFERENCE to this wonderful cause! "Don't Just Fight for the Cure, BE THE CURE™.

Be The Game™ Sportswear Inc.  is proud to announce our affiliation with Marc Lebert and Lebert Fitness. Marc is the creator of the Equalizer and the just released Buddy System and let me tell you, these items are awesome. Marc believes in the vision, mission and values of BTG and Marc along with BTG promotes an active, healthy lifestlye so that we can give ourselves the fighting chance against disease and simply live healthy and happy. I personally own the Buddy Sytem and it is by far the best workout you can get in just 10 minutes!  Please visit our online store to purchase these awesome items by clicking on their link and tell them BE THE GAME sent you! Watch for Marc and his team at our upcoming BTG BOOTCAMPS!  Thank you Marc!  Can you feel the energy?

The Oakville Waterfront Festival is fast approaching and Be The Game™ will be on site all weekend in the “MAKE YOUR MOVE SPORTZONE”. How fitting the name is! We will be promoting our BE THE GAM™ lifestyle, all of our product lines and of course our BE THE CURE t-shirt line! Our BTG ALL STARS will be onsite to assist the children in the “SHOOTING FOR THE FIVE HOLE” contest. Children will have a chance to win cool prizes for scoring on the goalie through the legs, better known as the “five hole”. Our ALL STARS will also be on hand for autographs and pictures. It will be an excellent weekend! Please plan to come on out and meet the ALL STARS, create your very own cool, radical BTG shirt with our custom sports logos and take a shot at the “five hole”. We look forward to seeing you there!

Be The Game™ Sportswear is very excited to partner with SST Sport Specific Training in raising funds for the Canadian Cancer Society in memory of Kyle McMillan who lost his battle with a form of cancer called Rhabdomyosarcoma. SST will be selling Be The Game™'s BE THE CURE™ t-shirts with a yellow ribbon for $20.00 each on July 11th at the "Quiet All Doubts Road Hockey Challenge". To learn more about this event, please click here.
You may order these shirts online through our website, by email, phone or at the SST Training facility at 845 Harrington Court, Burlington ON, 905-632-3558.

Be The Game™ is proud to announce that local freelance artist Tom Kranjcevic supports Be The Game™ Sportswear. Tom believes strongly in the vision, mission and values of Be The Game™ and for this reason, Tom has generously agreed to donate a portion of sales generated from Be The Game™ to his wonderful work back to the BTG Sports Fund to assist children in minor sports who can not afford to play.
Tom paints sports figures in hockey, baseball, football and many other sports. Team orders, individuals who want to personalize a figure or simply your favourite athlete in a different uniform ~ virtually anything you would like, Tom can do! Please contact Tom at tk.kustomz@gmail.com and tell him that Be The Game™ sent you!

OMBA T-shirt sales to benefit charity - Click on the link to read the article from The Oakville Beaver

BE THE GAME™ Sportswear is proud to announce the partnership with Average Joes Sports. Average Joes Sports is a sports league designed for all individuals to come together and have fun. Tim Ferris, the owner of Average Joes Sports is proud to partner with BE THE GAME™ as he shares the vision on the importance minor sports and its role it plays in the live's of children. BE THE GAME™ will be the provider of all the team shirts and other apparell  for Average Joes Sports and I could not be happier about this. Thank you Tim! Together, we are MAKING A DIFFERENCE!

Be The Game™ Sporstwear Inc. is proud to announce the partnership with the Halton Cowboys Football Club. BE THE GAME™ is the official supplier for all of the Cowboys team wear and fan spirit wear as well as their fundraising company of choice. The Cowboys LOVED the vision of giving back to support children in minor sports and the fundraising projects where BE THE GAME teaches the children the gift of giving back! Thank you HALTON COWBOYS! We look forward to spreading the positive energy with you!

June 5th ~ 7 p.m. to 7 a.m.

Be The Game™ has entered a team to participate in the Relay for Life held at Appleby College in Oakville on June 5th. To sponsor the BTG team, please click here!

February 11th, 2009 ~ OMBA Partners with Be The Game™!

BTG is proud to announce that Oakville Minor Baseball has partnered with us in support of the BTG dream!

OMBA (Oakville Minor Baseball Association) has partnered with Be The Game™ Sportswear in support of child development through participation in minor sports. Be The Game™ assists children across Canada and the U.S. who cannot afford to participate in minor sports. The OMBA supports the BTG (Be The Game™) vision, mission and values in that every child that wants to play, deserves to have that opportunity.
 
The OMBA will be selling their personalized "Be The Ball" T-shirts through their website, right here at Be The Game™, and of course through their league office. 5% of all sales will go directly into supporting children in minor sports. BTG will also be working with the teams within the organization that need to fundraise so we can teach the children the gift of giving back, paying it forward and making a difference.
 
I am very proud to be associated with the OMBA. Together, we CAN and WILL make a difference!

CLICK HERE TO LISTEN TO BTG's FIRST ON AIR INTERVIEW WITH DARRYL HOUSTON SMITH from FANTASY HOCKEY FACTS ~ Friday Feb. 6th @ 10 pm

INTERESTING ARTICLES (click on the link to view the article)

Minor hockey players may end up taking hit ~ Patrick Maloney, London Free Press January 19, 2009

Save the rink, Spare the Child ~ Meghan Graham, Ottawa Citizen November 19, 2008

Higher rates for ice time spells trouble for youth ~ John Gardner, Special to the Star, January 14, 2008